Steen Elgaard - Partner and Advisor at Gentium

Steen Elgaard is owner and advisor at Gentium, where he focuses on leadership coaching, corporate culture, and creating workplace satisfaction through modern leadership principles.

He helps companies and leaders achieve success by promoting a culture where responsibility is shared and trust is strengthened, enabling organizations to develop in a dynamic and sustainable direction. With more than 25 years of international experience from roles as Head of Sales at Rivièra Maison and Sales Director at Actona Group (Lars Larsen Group), Steen has gained deep insight into change management, strategic development, and cultural transformation.

At Rivièra Maison in the Netherlands, he implemented new sales strategies, optimized collections, and created growth by reducing costs without compromising high customer service. During his time at Actona Group, he doubled revenue in the Canadian market and secured major contracts in the USA, all through targeted GO-TO MARKET strategies and management support.

As owner of Gentium ApS, Steen applies his experience in behavioral understanding and expectation management to guide leaders in creating work environments characterized by engagement and shared responsibility. His approach is based on modern leadership principles, focusing on unlocking employee potential through trust, empathy, and clear goals.

Steen uses tools such as DISC and IPA Nordic and various conflict resolution tools to ensure organizations achieve their strategic and culture-promoting ambitions. Steen’s work is anchored in values of sustainable growth and continuous development. His ability to combine strategic thinking with practical implementation makes him an invaluable sparring partner for leaders who want to create strong cultures and promote job satisfaction in their organizations.